Demand Management (DM) is a programme designed to optimise electricity consumption by reducing power demand during peak periods or grid stress events.
It allows participants to receive financial incentives or credits in exchange for lowering or shifting their electricity usage, helping to balance supply and demand on the grid. In the UK, this concept is commonly implemented through Demand Side Response (DSR) programmes, which can involve automated load control, time-of-use tariffs, or direct agreements with energy providers.
DM supports grid stability, reduces the need for additional generation capacity, and facilitates the integration of renewable energy sources.