Demand Management is a strategic program designed to reduce electricity consumption during peak demand periods, helping utilities balance the grid and avoid overloads.
Participants, including businesses and electric fleet operators, can adjust their usage in response to real-time signals or pre-defined events, often receiving financial incentives or credits for reducing their load.
In North America, this concept is closely linked to Demand Side Management (DSM) or Demand Response (DR) initiatives, which optimise energy use, lower operational costs, and support the integration of renewable energy sources.